Boost your business growth 5x with powerful insights.
Merchants Digest curates the sharpest plays in commerce — from conversion wins to marketing pivots — then delivers a short, actionable brief every week.
Boost your business growth 5x with powerful insights
January is a good time to reset how you think about growth.
Most stores don’t fail because of lack of traffic. They stall because the effort they put in doesn’t compound.
That’s why Merchants Digest exists.
Merchants Digest is a free weekly newsletter focused on Shopify growth—practical strategies, AI-driven insights, and proven growth frameworks trusted by ecommerce founders.
We curate patterns across organic growth, paid distribution, platform updates, and emerging tools, so you don’t have to track everything yourself.
Each issue is designed to be read quickly, understood easily, and applied deliberately.
The goal is simple: help you make better growth decisions, consistently.
Organic growth: why AI-ready schema matters now
Search is quietly changing.
It is no longer only about ranking pages. It is about whether AI systems actually understand what you sell.
When AI tools generate answers, summaries, or product recommendations, they rely on clear signals. That includes well written product descriptions, defined attributes, and consistency across your store.
That understanding is what helps your product appear in AI answers and recommendations, sometimes even without creating new content.
Ads & Social Media: what’s actually building trust right now
Social ads are working best when they feel human, familiar, and native to the platform. Merchants seeing consistent results are focusing less on polish and more on presence, repetition, and credibility.
What is new in Shopify this week
Stay updated with the platform changes that matter:
150+ updates across AI, checkout, storefronts, and operations — now live in Shopify’s Winter ’26 Edition. Learn more →
AI is now embedded across discovery, insights, and store workflows — not just search. See details →
New options for upsells and post-purchase without breaking checkout safety. Reference →
Support for larger catalogs and high-variant products is rolling out. See Winter ’26 news →
The secret AI tools top 1% Shopify brands quietly use
Most brands use AI for content.
| Growth Function | AI Tool Type |
|---|---|
| AI Product Research Engine | Predict winning products before they trend |
| AI Conversion Heatmaps | See where visitors drop off and fix friction |
| AI Creative Generators | Produce 50-100 winning ad variations weekly |
| AI Personalization Engines | Adjust homepage and recommendations dynamically |
This is how top stores maintain stable ROAS even during CPM spikes.